Ambit’s story is not Ambit’s alone. It is based on thousands of individual stories, and the company’s substantial success is because of the achievements of motivated, hard-working people from all walks of life and all around the world.
We hope reading the Ambit Story helps you understand our people, our history, and the values that drive us.
Deregulation has been around since 1996 in some states, and it's still creating new opportunities every day. Not just in recently deregulated markets, but in regions that have been deregulated for years. Because competition gives Customers the power to choose, Ambit offers a wide selection of products, including green and solar offerings. More choice means more opportunity for Ambit Consultants.
Learn more about deregulation
From the start, Ambit has been based on a simple idea: The best way to maintain loyal, consistent Customers is to operate using Independent Consultants to build strong relationships and drive new business.
May 15, 2006
The new company moved into a spacious, renovated warehouse in downtown Dallas' West End district.
To foster an environment of open communication and accountability, the office space is cleared of dividing walls and barriers. Ambit started small, but it was already thinking big.
To best accommodate the unique challenges of the energy industry and the company’s rapid growth, Ambit’s IT team created a custom, trademarked Customer Care and billing platform from the ground up. From the start, our proprietary technology has provided a qualitative and competitive edge that has helped Ambit build a reputation for excellence.
Ambit begins providing service to Customers, starting with the first official Customers, Jere’s mother and father. They also get the first bill.
One day as Chief Information Officer John Burke rode the DART Light Rail into work, he sat with his laptop, as he often did, entering complex code for Ambit’s core systems. Suddenly, as the doors opened, a man rushed by, swiped John’s laptop (along with John’s only copy of all of his work for Ambit) and dashed off the train.
Since starting with Ambit in 2006, John has been recognized as one of the top technology leaders in the country by Information Week and Computer World magazines. But fortunately, it was John’s years of ice hockey experience that really paid off that day as he chased the man down, tackled him to the pavement, took back his laptop and still made it back on the train before the doors closed.
Yeah, we were impressed, too.
Early August 2006—the first four New Consultant Kits were shipped to the "Founding Four" Consultants and Ambit started enrolling Customers.
To ensure the company had a solid foundation for growth, employees and Consultants adopted the motto: Never sacrifice integrity for growth.
Now that Ambit was up and running, it announced its corporate goal to become
A powerful idea led to strong results. Ambit’s relationship sales model saw the company reach $1 million in just one year, and in only our seventh year we passed the $1 billion mark.
Ambit’s continued success and growth, including its expansion into Japan and Canada in 2017, attracted a lot of attention from the media and others in the energy industry. We’ve been consistently honored by Direct Selling News as the largest direct seller of energy in the world as well as earning recognition by J.D. Power, Inc. magazine, and many others.
Ambit’s success and continued growth grabbed the attention of another visionary company with a tradition of excellence, Vistra Energy. The name is a combination of vision and tradition.
Leaders from the two companies began talking and discovered they shared such core values as integrity, innovation, a Customer-centric approach, excellence, and enthusiasm. In November 2019, Vistra acquired Ambit. Now, Ambit is part of a premier, integrated energy company, and it is even better positioned to meet the needs of its residential and commercial Customers.
Ambit’s most powerful and proven ways of bolstering consistent and thriving Consultant success is through unforgettable annual events such as our annual Simulcast kickoff event and the big one, AMBITION—our premier annual conference that empowers thousands and drives excitement and business growth all year long.
Ambit celebrated its 10th Anniversary in style at AMBITION 2016. Consultants gathered from all across America to look back on our 10 years of success and forward to an even greater future. We honored those Consultants who have been with the company from the beginning, and reminisced about the early years, from moving into our offices to shipping our first Consultant Kits.
Of course, we also announced important steps to secure further growth. Ambit is expanding its markets in Massachusetts and Ohio, adding 2 million potential new Customers. We’ve also enhanced our Ambit Energy App in response to input from our Consultants, making it an even more effective tool for helping them work their businesses on the go. Our new Video Tracker lets Consultants send videos to their downline and prospective leads, as well as track how much of a video a recipient has watched. This is critical, because people who watch an entire video are far more likely to be interested in Ambit products and services, making the Video Tracker a powerful tool for targeting leads.
Of course, we also took time to honor the many accomplishments of our amazing Consultants, as well as welcoming new members to our Millionaire Club, our $10 Million Club and the $20 Million Club. Our tradition of helping our Consultants succeed continued, with outstanding speakers, intensive training sessions and multiple networking opportunities. We also conducted our first fundraising event, a bowling tournament benefiting Ambit Cares, Ambit’s nonprofits organization fighting hunger in America. To see all the events, awards, traditions and fun that made our 10th Anniversary celebration so special, please visit the AMBITION 2016 Highlights page.
Thanks to all our Consultants for making our first 10 years and AMBITION 2016 such a great success. We look forward to seeing you at AMBITION 2017.
When a Consultant has earned more than $1 million in commissions, they become a member of the Millionaire Club—complete with a tailored yellow sports coat. It’s an exclusive club, but one that adds new members every year. For more information, please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
For achieving earnings of over $5 million, Consultants get a special purple sports coat and membership in the $5 Million Club. Incredibly, membership in this exclusive organization continues to grow. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
The success of our Consultants continues to grow, forcing us to add ever-higher levels of recognition to honor their success. Consultants who have achieved earnings in excess of $10 million receive a distinctive gray-and-purple jacket to signify their amazing accomplishment. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
Our Consultants consistently achieve new levels of success, shattering ceilings and reaching new milestones. The $15 Million Club honors those Consultants who have hit this impressive total, which is also recognized with a blue jacket. For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
The highest and rarest award Ambit recognizes, members are presented with a black-and-platinum jacket to commemorate this feat. While it’s the top honor currently recognized by Ambit, history shows that may change—and sooner than you might think! For more information please visit ambitsuccess.comThe Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
One of the best things about Ambit is that you get to define your own version of success. Maybe your goal is to save for an early retirement, pay off debt or put a kid through college. The fact is that Ambit has helped thousands of Consultants to achieve financial freedom—or earning enough residual income to pay off all their monthly bills.The Millionaire Club> $5 Million Club> $10 Million Club> $15 Million Club> $20 Million Club> Financial Freedom>
We know our products are good. But it’s our Consultants and Ambit Customer Care agents who make them amazing. We think that’s why we have more than 1 million active Customers worldwide, with more making the switch to Ambit in every market.
What kind of company gives its product away for free? A smart one. Our program gives free energy to people who bring us 15 or more Customers in the U.S., Japan and Canada.
If you’ve enjoyed this story and think you might want to add yours to it, just contact your local Ambit Energy Independent Consultant. They’ll be glad to tell you more.
Erica Shelton, your local Ambit Consultant, would love to chat.